Keeping up with the latest news and trends is integral to those in the pet industry. While the Internet is teeming with information, this data isn't always kept up to date, nor is it always accurate. That's why perusing respected pet shops trade magazines is so important for those in the business of catering to such a precious client base.
Here are some of the top pet shops magazines that are must-reads for those in the critter biz.
Photo courtesy of H.H. Backer Associates
Published by H.H. Backer, the Chicago-based company founded in 1967 that also presents trade shows
, this trade magazine for the pet shops industry contains articles about everything from pet products to marketing and management tips, health care advice, legislation and business ideas. The magazine also contains interesting general interest stories about animal behavior and care, and industry resources. Update: Backer announced in September 2012 that the company was selling Pet Age to Journal Multimedia. For more information, click here.
Photo courtesy of Barkleigh Productions Inc.
This great pet grooming
industry resource, published by Barkleigh Productions Inc., contains lots of helpful articles about best pet groomer practices, the latest products and equipment, personalities of different pets, specific grooming tips for certain animals, plus retailing and marketing tips, with lots of colorful photos. Groomers also receive updates about upcoming expos and events.
Barkleigh is best known for producing the wildly popular Groom Expo industry trade show. For an update, click here
Meanwhile, Barkleigh branched out into the pet daycare and boarding sector with the 2012 launch of Pet Boarding & Daycare magazine. The company also now hosts a Pet Boarding & Daycare Expo each fall. For more info, see the website
These voluminous pet shops trade journals, produced by leading pet publisher BowTie Inc., are chock-full of general market, pet product and pet services news. In addition to a strong focus on pet business-related issues and news, there are lots of fun, yet informative articles about pet fashion news, toys, accessories and other cool stuff.
The self-described "business resource for pet retailers," published by MacFadden Communications Group, pleasantly features pet industry news with a lifestyles magazine flair. Articles focus on subjects such as how pet groomer
s can create a spa
experience for pets, creative merchandising advice, how to determine best price points for specific products and pet health reports.
This "business resource for pet stylists," produced by Pet Business, is sort of like a combination of the Wall Street Journal for the pet pampering industry, and a how-to guide. Articles focus on how to best market your pet business, with tips on best ways to capitalize on word-of-mouth advertising
, business image upgrading, ways to establish great customer relations and more. Practical tips for everything from finding the best insurance to combating occupational burnout are covered, as well.