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Alissa Wolf

Green Pet Products Market Exploding

By November 8, 2012

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Green DogNatural and eco-friendly pet products are hot, hot, hot, with sales expected to increase dramatically for 2013 and beyond.

According to a report released by Rockville, Md.-based market analysis firm Packaged Facts, sales of these products are projected to increase by a whopping 32 percent for 2013.

While big box retailers such as PetSmart and Walmart and mass market pet food makers like Nestle Purina have gotten on this bandwagon, by offering more natural pet foods and earth-friendly pet products, the report indicates that independent pet retailers will be especially able to benefit from this because they are in a position to devote more shelf space to these products.

The trend is also positively impacting the pet grooming sector, with more natural products entering the market, and small, independent pet products makers.

This also presents a prime opportunity for spinoff markets, as more pet products companies are expected to opt for eco-friendly products packaging and manufacturing processes.

According to Marketing Daily, "U.S. retail sales of natural pet products totaled $4.1 billion in 2012, reflecting a compound annual growth rate of 17 percent over the 2008-2012 period, according to Packaged Facts."

This just goes to show that not only is the pet industry proving to be solidly recession proof, more and more pet consumers are concerned about their pets' health and well-being, as well as how their product choices affect Mother Earth.

Photo courtesy of Wikimedia Commons via Raising a Green Dog.com

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